Recruit top candidates using an employee benefits brokerage

June 20, 2022 at 11:00 PM
Image of a woman contacting a benefits brokerage to work with her small business.

The people working for your organization, from the C-suite to entry-level positions, define your company’s success. Thriving in competitive markets and working at the forefront of your industry means attracting and keeping top talent at your brand. Offering competitive wages is the first step in finding attractive candidates for open positions. Now, companies have to go beyond compensation to establish themselves as desirable places to work. Organizational culture can be the deciding factor for employees on where they want to work, but so can the benefits package an organization offers. This blog explains how using an employee benefits brokerage is one of the best ways to attract top talent to your company.

Make sure you offer the basics

When you want a team that will carry your organization to a larger market share, at the very least, you have to offer the same compensation and benefits as your competitors. Salary is at the core of what candidates are looking for, but it isn’t the only thing that matters.

Every employee benefits package should include:

  • 401(k) investment matching
  • Health insurance
  • Dental insurance

These are the primary benefits that are essential for a candidate to consider a position with your organization. When you work with an employee benefits brokerage, they can ensure that even your basics are competitive and desirable for in-demand candidates at rates that may save your company money.

Provide a range of insurance products

You may only have the budget to offer a certain amount in salary. But sometimes, a more elaborate benefits package can set you apart from other companies in your industry. There’s a wide range of insurance products that are affordable for organizations to include in their benefits, such as:

  • Vision insurance
  • Short and long-term disability insurance
  • Pet insurance
  • Critical illness insurance

Understanding the concerns of your employees is the best way to choose insurance that matters to them. When you work with a benefits brokerage, they can offer insight into what products will help define your compensation package.

Prioritize employee wellness

Investing in your employee’s wellness can make a big difference in attracting the top talent in your industry to your organization and your long-term insurance costs. Employee benefits brokerages can help you find and select wellness programs that encourage employees to invest in their health while also offering desirable benefits such as:

  • Gym membership stipends
  • Smoking cessation support
  • Parental coaching
  • On-site wellness programs and activities

Companies who care about their employees’ well-being end up seeing the benefit in their bottom line, with a healthier, more engaged workforce with low turnover.

Find a benefits brokerage that does more than just insurance

Too many organizations waste the time and expertise of their human resources staff on rote work such as payroll, onboarding, and benefits enrollment. When you find a full-service brokerage, such as Ashton Benefits, you can automate the mundane aspects of HR to inspire more engagement and innovation from your team.

Work with Ashton Benefits, a leading employee benefits brokerage, to find the top talent in your industry.

We work with teams nationwide and globally to find HR solutions for our clients that go beyond what the competition can offer. Our staff comes from diverse backgrounds, including pharmaceuticals, compliance, actuarial, and human resources. The breadth of our experience shows up in all our services, with creative approaches that redefine insurance, human resources, and employee benefits. When you need to put together a benefits package that attracts the top talent in your field, we can provide solutions that not only do more for your employees but also save you money.

Contact Ashton Benefits to learn more about our range of services, including our work as an employee benefits brokerage.

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